Young Entrepreneurship: Wake-up Make-up

Smart path story: 

Michelle Middendorf is a brand new entrepreneur who participated in the Summer Entrepreneur programme 2013 in the Netherlands. This programme develops an entrepreneurial spirit amongst young people between 15 and 22 years.
Her company Wake-up Make-up produces packages with ingredients to make your own home-made make-up. Together with these packages she provides the recipies and video's how to prepare the make-up. Have a look at her webshop!
Michelle was annoyed by the fact that when applying make-up she didn't know exactly what she was putting on her face and the pharmaceutical companies usually keep the recipies secret. Her mission is to change this, so she introduced the innovative concept of "open-source" make-up. She also develops her products in an environmental friendly way.

Posted by: Wake-up Make-up